Bocci, a Vancouver-based lighting manufacturer known for its innovative designs, introduced the 14p as their first portable model. The challenge was to create a compelling launch campaign that highlighted the product's craftsmanship, portability, and integration within iconic design settings.
Approach
Directed Bocci's 14p launch campaign from concept to execution, highlighting its portability, craftsmanship, and design appeal.
Oversaw lifestyle and still-life photo and video shoots. Integrated the 14p with iconic design pieces in an RM Schindler residence and highlighted product details using a smoky, mirrored aesthetic.
Developed a cohesive content plan for the 14p launch. Directed creation of visual and written content—including signage, print materials, web copy, and social media assets.
Marketed an exclusive launch event featuring a cocktail reception and a striking 14p installation, creating an immersive experience that excited industry stakeholders and design enthusiasts.
Rewrote the press release to effectively communicate launch details and product highlights. Collaborated with Highsnobiety on branded content to reinforce the product's positioning through their digital channels.
Results
Executed a successful launch campaign that effectively introduced the Bocci 14p to market, emphasizing its craftsmanship and portability.
Elevated the visibility and desirability of the 14p among industry professionals, architects, and design enthusiasts.
Strengthened Bocci’s reputation as a leader in contemporary lighting design, showcasing their commitment to innovation.
Generated positive feedback and interest from the targeted audience, leading to record-high digital advertising conversions.