SIZED, originally conceived as a curatorial project, sought to redefine its brand positioning and service offerings to establish itself as a multidisciplinary creative studio. The goal was to attract diverse clientele and position the studio as a hub for creativity and innovation across sectors including art, fashion, and hospitality.











Approach

Strategic Positioning & Brand Management
Positioned SIZED as a multidisciplinary creative studio offering client services, a multipurpose production space for rent, and a traveling exhibition series.
Brand Refresh
Developed a refreshed brand identity that reflected SIZED’s evolution, highlighting its commitment to creativity, collaboration, and artistic innovation.
Services Development
Introduced new  offerings, including a range of branding, content, and experiential services, along with the development of an exhibition series.

Integrated Campaign Leadership 
Directed integrated marketing campaigns that showcased SIZED’s capabilities across digital platforms, events, and exhibitions.
Collaborative Partnership Building
Fostered collaborations with respected artists, designers, and brands to enhance creative outputs and expand market reach.
Performance Metrics & Optimization
Implemented performance metrics to measure campaign effectiveness and client satisfaction, ensuring continuous improvement.






















Results

Enhanced Brand Perception
Repositioned SIZED from a curatorial project to a standout creative studio, earning recognition for its innovative approach.
Industry Recognition 
Established SIZED as a leader in creative services, becoming a preferred partner for immersive activations and campaigns.
Increased Clientele 
Attracted a diverse roster of artists, designers, and brands seeking collaborative and creative solutions.

Revenue Growth
Drove significant revenue growth by introducing new services and securing client partnerships through strategic pitches and proposals.





















©2025
Carter Williams
Email
carterwills@gmail.com
Phone 
(207) 272 8021