Social media strategy
Organic & paid
I’ve worked with a diverse range of brands managing organic social and partnering closely with paid teams to ensure creative output aligns with performance goals. My preferred content style leans on strong hooks that are based on a clear understanding of what stops the scroll. When I leverage platform-specific trends to inform creative, the brand always stays intact.
I rely heavily on analytics to guide strategy. Seeing where engagement or conversions fall short turns into creative solutions that move people through the funnel. When partnering with influencer talent, I bring the same strategic briefing process to those creators, generating UGC that feels novel, aligned, and tailored for its intended platform.
Organic & paid
I’ve worked with a diverse range of brands managing organic social and partnering closely with paid teams to ensure creative output aligns with performance goals. My preferred content style leans on strong hooks that are based on a clear understanding of what stops the scroll. When I leverage platform-specific trends to inform creative, the brand always stays intact.
I rely heavily on analytics to guide strategy. Seeing where engagement or conversions fall short turns into creative solutions that move people through the funnel. When partnering with influencer talent, I bring the same strategic briefing process to those creators, generating UGC that feels novel, aligned, and tailored for its intended platform.
Work
Adidas
Bocci
Lox & Chain
Chick-fil-A
True Botanicals
Us Two Tea
Agua de Kefir
Nordic Knots
Strata
Nuuds
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