Nuuds launched the Aloe drop as part of a seasonal color release, asking for a campaign that could capture the tone of the collection. I developed the creative approach by grounding Aloe in warm, mid-century textures and soft light, pairing social-forward bathroom content with a lookbook shot in a stylized living room. I wrote treatments, built shot lists, and directed pre-production, ensuring consistency across teaser videos, campaign films, and stills. The result was a campaign that positioned Aloe as more than a colorway — it became a mood rooted in calm, lived-in sophistication, extending seamlessly across e-commerce, social, and paid placements.